I help venture-backed startups turn ambition into traction. With 10+ years leading growth, product marketing, martech, and product management — and a track record managing budgets up to $100M+ — I bring the range of a true generalist and the precision of a specialist. I can set strategy, lead teams, and roll up my sleeves to run acquisition, lifecycle, CRO, analytics, GTM launches, and martech builds myself. I thrive in scrappy, high-velocity environments where growth problems span channels, products, and data — and where the mandate is clear: build the systems, processes, and playbooks that unlock the next stage.

What I Deliver

• Clarity on growth strategy, priorities, and resourcing.

• Systems that drive repeatable, measurable growth.

• Hands-on execution across acquisition, product marketing, lifecycle, and analytics.

• Accelerated execution through AI-enabled workflows — including custom GPTs to empower internal teams and speed GTM, content, and analysis.

Selected Results

Acorns — ↓ CAC ~40% YoY; payback cut from 6+ years to <3 years; ARPU up via pricing migration. Led national rebrand of GoHenry US to Acorns Early with zero operational incidents. Built personalized, agile marketing funnels leveraging new martech capabilities.

HBO Max — Built $100M+ paid search program from scratch, exceeding launch targets. Directed search ad account migration HBO NOW/GO to HBO Max with flawless continuity.

Muse — Record holiday revenue, launched new channels, and built durable reporting. Implemented incrementality testing framework for channel optimization.

Who I Help

Seed → Series B startups in fintech, consumer subscriptions, marketplaces, and other high-growth verticals. Teams that need both senior strategic direction and on-the-tools execution.

Core Capabilities

Growth Strategy & Leadership • Product Marketing & GTM (rebrands, app launches, product positioning) • Paid Acquisition & Lifecycle Marketing • CRO & Experimentation Frameworks • Analytics, LTV/CAC Modeling, Dashboarding • Martech Stack Build & Optimization (personalization, funnel automation, incrementality)